The companyâs new corporate and brand positioning will take the form of, among others, updated visual identities and enhanced brand communications to support the planned marketing roll-out for the complexâs business entities which will be extended beyond the scope of healthcare and hospitality. The latest name change from âSingapore HealthPartners Pte Ltdâ to âThe Farrer Park Company Pte Ltdâ is part of the companyâs ongoing efforts to tie all present and future Farrer Park facilities under one clear identity moving forward.
(Syndacast Nov 27, 2011)